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9:00 - 9:15

Starting the program

Václav Sochor Václav Sochor

Vedoucí oddělení komunikace


Václav Sochor

Václav vystudoval politologii na Fakultě sociálních věd Karlovy univerzity. Po 11 letech v BBC v Londýně a Praze pracoval jako publisher B2B titulů v Economii a šéfredaktor Marketing & Media a Strategie, vedl ČRo Radio Česko. V Bison & Rose měl na starosti klienty jako Uber, Nestlé, Xerox, Billa nebo Microsoft. Od loňského roku je šéfem komunikace skupiny Tipsport a předsedou správní rady její nadace. Václav rád cestuje, náruživě vaří a nosí v náručí tříměsíční Toničku.

9:15 - 9:35

Video pioneers: Intelligent video workflows built on the cloud

Media pioneers such as Discovery Communications, the BBC, Channel 4 and Amazon Video are all using the capabilities of AWS to transform their ability to deliver ever more relevant programming, respond to dynamic viewing trends, and capitalize on new commercial opportunities. In this session, learn about the recently expanded suite of tools for Media, and how industry pioneers have deployed them to supercharge their video capabilities. From serverless media management, agile and cost-effective cloud playout, deep personalization and monetization, and intelligent content discovery. All delivered with global reach: Are you ready for your cloud transformation?

Simon Frost Simon Frost

Head of Marketing and Business Development, EMEA

AWS Elemental (Amazon)

Simon Frost

Simon Frost is the Head of Marketing and Business Development, EMEA for AWS Elemental, part of Amazon Web Services. Prior to this he was the global Head of Media Marketing and Communications at Ericsson.

Frost has more than 20 years' experience in the broadcast, Pay TV, internet and telecommunications sectors where he has driven industry shifts and customer-focussed solutions. Frost is a regular industry speaker and event chair.

Prior to Ericsson, Frost held senior positions, including Vice President, IPTV Compression Solutions, Business Development Director at TANDBERG Television. He has previously worked for Harmonic and Philips Digital Networks architecting customer video solutions.

9:40 - 10:00

Maximizing the Value of Content Across All Platforms

Just about all aspects of the OTT industry are being massively restructured. Rapid changes in technology, user-behavior and business models have created a gap between how consumers want to experience and pay for entertainment and media and how companies produce and distribute their offerings. How can we reach our audience and keep them coming back for more? This is a question facing many broadcasters and content providers in an increasingly competitive online video market. The answer lies in building an understanding of who the audience is, how they behave and what they value… and translating that information into VOD products. In this presentation, Martijn will share his experience and talk about how you can maximize the value of content across a variety of platform.

Martijn van Horssen Martijn van Horssen



Martijn van Horssen

Martijn Van Horssen is the CEO and founder of 24i Media, a leading provider of multi-screen TV apps. Together with his friend and companion Hans Disch, Martijn founded 24i Media in 2009 and since then has led the company as CEO.

Rewarded with Deloitte's Fast 50 Rising Star as an innovative and disruptive media technology start-up, 24i has grown into a thought and market leader in engineering TV apps on all devices, screens and platforms - from set top boxes and SmartTVs to gaming consoles and mobile devices.

24i creates and maintains state-of-the-art TV apps for leading TV channels and operators, like RTL, FOX and KPN, in Europe and abroad. A frequent speaker at numerous industry conferences, Martijn is a recognised thought-leader and innovator who is credited with numerous technological breakthroughs in OTT, including development of the first 4K on-demand and live streaming apps for Smart TVs for RTL Videoland and Televisa.

10:05 - 10:25


iflix was created for the rapidly growing, emerging middle-class population and their increasing demand for entertainment content. We set out to address a certain set of conditions, which tend to exist universally across emerging markets – prevalence of piracy, inconsistent infrastructure, inconsistent quality and distribution of internet connectivity, expensive and limited mobile data, low paid television penetration, low credit-card penetration and a lack of familiarity with online payment options – through technology and commercial partnerships.

Hizam Sahibudeen Hizam Sahibudeen

Head of Engineering - Czech Republic


Hizam Sahibudeen

An avid Software and Computer Engineer with over 16 years of experience, Hizam joined iflix as the Head of Engineering to build and lead the development centre in Czech Republic. He has extensive knowledge and expertise in embedded systems, application development and development of telecommunication protocols. He has worked in numerous industries such as surveillance systems, semiconductor, e-commerce, telecommunications and broadcasting. Prior to joining iflix in 2014, Hizam was the CTO of idottv, where he lead a rapid development team to the completion of design and development of mobile applications and solutions for telecommunication companies across South East Asia.

Hizam spent 10 years living in the Bay Area, California, USA, with 7 years of working experience in the field of Software and Computer Engineering followed by 6 years of work experience in Asia (Singapore, Malaysia and neighbouring countries) in the field of Software Engineering Management and Leadership. Lived in Cape Town, South Africa for few months while helping to setup the engineering team there and now based in Prague for almost 2 years.

He holds a Bachelor and Master degree in Computer Engineering from California, USA.

10:30 - 10:55

Coffee Break

10:55 - 11:15

HbbTV and Czech TV: Present and Future

Czech TV has been broadcasting HbbTV services for 6 years. In that time, it offered a wide range of various HbbTV services and apps. Czech TV now has significant experience in this area. What new does this service bring to viewers and how is it going to develop further?

Jan Zeman Jan Zeman

Director of HbbTV

Česká televize

Jan Zeman

Jan Zeman graduated in film and television journalism. He has been working in the Czech Television since 1988 where he ensures the operation of teletext and HbbTV broadcasting on following TV channels: CT1, CT2, CT24 and CT sport. In his free time, he plays tennis in the summer and snowboards in the winter.

11:20 - 11:40

Trends, Challenges and Opportunities in the World of TV Apps

Commercial opportunities, unresolved issues and challenges in the world of TV applications. Learn the lessons of more than 7 years of development and operation of Smart TV and HbbTV apps for the entire world.

Petr Mazanec Petr Mazanec



Petr Mazanec

Petr Mazanec is head of development of applications for smart TV sets at Mautilus, s.r.o. that, since 2011, has prepared dozens of television applications for customers from all over the world, for infinite number of models of TV sets and set-top boxes from all important manufacturers: Samsung, LG, Philips, Panasonic, Sony, Toshiba or VESTEL. An overwhelming majority of the implemented projects consists of OTT applications, often interconnected with mobile phones and tablets. When Peter is not in his office, he plays tennis or travels with his family across the countries of former Yugoslavia or the USSR. He has neither computer nor TV set at home.

11:45 - 12:05

TV Prima’s New Hybrid Environment

The Director of Internet Activities of the Prima TV group will explain the reasons and intentions behind Prima’s introduction of a new interface for its HbbTV hybrid app and the changes to the videoarchive at the iPrima portal; he will also summarise the lessons learned by Prima and show early audience feedback.

Daniel Grunt Daniel Grunt

Director of Prima on-line


Daniel Grunt

Daniel Grunt graduated from the Faculty of Economics of the Czech University of Life Science Prague and he received an MBA  from UNYP. Previously, he has worked, as the Product and Marketing Director of, a Multimedia Business Manager at Nokia and as the Director of Internet at TV Nova. Before joining FTV Prima, he worked at Sanoma Media Prague as the Director of New Media. In his current position as the Director PRIMA ON-LINE he is responsible for all activities related to new media, such as online and mobile strategies and website development, etc.

12:10 - 12:30

Czech Republic awareness of HbbTV

Do Czech viewers know what HbbTV is and what it provides? What services do they generally expect from HbbTV? Is HbbTV the technology of the future? How is measuring conducted in the Czech people meter project and how do its results stand within the overall delayed viewing ratings on TV? Numbers from Nielsen Admosphere research show not only the reality of the current state of the audience's awareness of the possibilities and use of HbbTV, but also their plans, for example, in connection with the transition to the new DVB-T2 terrestrial television standard.

Tomáš Hanzák Tomáš Hanzák

Senior analytik

Nielsen Admosphere

Tomáš Hanzák
Ve společnosti Nielsen Admosphere pracuje od roku 2006, ještě z hlubokých dob svého studia ekonometrie na MFF UK (v roce 2014 zde získal titul Ph.D.). První roky se věnoval projektům v bankovním sektoru, od roku 2010 pak – jakožto hlavní analytik – řeší především měření TV sledovanosti a práci s daty mediálních výzkumů (statistické modelování, mediální plánování, crossmediální výzkum apod.). Skrze zapojení do evropského data science týmu Nielsen se snaží povznést statistickou kvalitu měření TV sledovanosti v Evropě na českou úroveň.
12:35 - 13:25


13:25 - 13:45

Programmatic Purchases of Spot Ads Through HbbTV – Mission Successful!

Hybrid TVs no longer have to be just a platform for TV formats originating on the internet: this February, Prima TV managed to sell the first two spot campaigns through HbbTV. Petr Hatlapatka will explain the mechanisms Prima used, how the campaign worked and what are the results.

Petr Hatlapatka Petr Hatlapatka

Leader of online sales

FTV Prima

Petr Hatlapatka

Petr Hatlapatka is responsible for sales of online products including HbbTV of Media-Club company, which – among other activities – exclusively represents FTV Prima. Since 2015, he has implemented dozens of campaigns for different clients and cooperated on the development of several HbbTV applications. In the end of 2016, he finished the initial phase of the deployment of HbbTV format – Red Button, Switch-in, HbbTV Synchro, Video ads, Banners in applications. The second phase is expected to be done in 2017. He dedicates his free time to the family as they usually go to mountains – whether on bike, snowboard, cross-country or ski.

13:50 - 14:10

The Addressable TV market in Germany

The presentation gives an overview on Europe’s largest Addressable TV market with the development over the last years and best practice campaigns. It will also gives insights on the first HbbTV commerce trials and an outlook on new trends in the german ATV landscape like spot exchange.

Lars Friedrichs Lars Friedrichs

Director at TeraVolt


Lars Friedrichs

Lars Friedrichs works for TeraVolt which has developed SmartPages one oft he most popular HbbTV Microsite frameworks. Before he joined TeraVolt in 2015, Lars worked 11 years for ProSiebenSat.1 one of Germany’s largest braoadcasters and was responsible for all HbbTV and Teletext activities.

14:15 - 14:35

How agencies work or will work with HbbTV

What role does HbbTV play in planning a communications mix? For whom is it suitable or unsuitable? FMCG vs. Durables. A handful of case studies and how are they handled in three Czech media companies?

Petr Miláček Petr Miláček

Client Service Director


Petr Miláček

Do médií nastoupil v roce 1998, do agentury Mediaplan Praha jako analytik a IT manager. Věnoval se mediálním výzkumům, analýzám cílových skupin, mediálnímu a spotřebnímu chování. Prošel agenturami MediaWise a PHD, kde se věnoval strategickému plánování médií a podílel se i na novém byznysu. Spoluzakládal web, napsal příručky o mediálním plánování Media Guru Offline 1 a 2. Vedl výzkumné oddělení OmnicomMediaGroup a následně research TV Prima, kde se mj. podílel na crossmediálním produktu Primy se V současnosti vede jeden z klientských týmů mediálky PHD.

14:40 - 15:00

The Future of Terrestrial Digital TV Platforms and the Expansion of HbbTV Services

An overview of the current progress and future plans in freeing up the 700 MHz band and the related transition to DVB-T2 broadcasting; the talk will recap the current state of preparation of key documents and requirements for related technology, including the lowest compatible version of HbbTV for the Czech market, and the possibilities of future development of hybrid platforms in the transition to a new standard of terrestrial broadcasting.

Pavel Dvořák Pavel Dvořák

Federal Statistical Office

Ministerstvo průmyslu a obchodu ČR

Pavel Dvořák

Pavel spent much of his career at the Federal Statistical Office working on statistical data processing and IT applications. In the nineties, he worked for several information technology companies (including APP and ICZ). In 1998–2002, he was a ministry adviser and member of the ČSSD expert group on information and communication technology. He is the co-author of the State Information Policy and was involved in the drafting of various IT laws. From 2003 to 30 April 2005, he worked as the advisor of the administrative bodies of ČESKÝ TELECOM, a.s. From 1 May 2005, he was member of the Board; on 1 April 2006, the government appointed him chairman of the Council of the Czech Telecommunication Office and later extended his tenure in 2009 and April 2010. He was in charge of the technical group that managed frequencies during the digitalisation of terrestrial broadcasting and took part in the work of the National Coordination Group. He was a member of the CTO Council from 2005 to 2015. For seven years he was its chairman, from April 2006 to April 2013. Since 2015, he has been an advisor at the Ministry of Industry and Trade, from July 2016 as the chairman of its coordination group for the implementation of the Strategy for the Development of Terrestrial Digital TV Broadcasting.

15:05 - 15:30

Coffee Break

15:30 - 15:50

Do thematic TV stations have a place on the television market after 2020?

How do the RELAX and REBEL thematic TV stations apply the possibility of using HbbTV advertising campaigns? Does the HbbTV application with the possibilities of an archive, OTT, a program guide and other entertainment services make any sense for thematic stations? How are small stations considering the move to the DVB-T2/HEVC standard? Does it make sense for thematic channels at a time of online streaming and social media? How do we see the future and position of thematic channels on the television market after full transition to DVB-T2?

Nikola Pařízková Nikola Pařízková

Executive Director of Television Stations

Digital Broadcasting

Nikola Pařízková

Nikola Pařízková is the executive director of the TV stations Relax, Rebel and Rebel 2 Slušnej kanál and INFO TV Brno a Jižní Morava. She graduated from the Institute of Communication Studies and Journalism of Charles University and the Department of International Political Economics at the Universidade Federal in Rio de Janeiro, Brazil, where she remains active in academia. She started working in media in 2013 when she joined the media group of her father, Radim Pařížek. Since 2016, she has been in charge of management of the television sector, which currently consists of three nationwide television channels. In addition to the operation and strategic development of these stations, she is responsible for the new INFO TV Brno a Jižní Morava project, which aims to create community regional media and to connect the TV and radio platform in cooperation with the Dálnice radio station.

Martina Vacková Martina Vacková

Head of PR & Marketing

Digital Broadcasting

Martina Vacková

She studied the history of anthropology in the Department of General Anthropology of the Faculty of Humanities at Charles University in Prague. However, she is involved in this field only in her spare time. She has worked in PR and marketing for ten years. For five years she has headed the PR and marketing department of the Pohoda Media Group of entrepreneur and visionary Radim Pařížek. She actively participated in the media campaign for the first wave of digital terrestrial broadcasting in the DVB-T standard, the so-called first wave of digitisation, and is actively working on an internal PR strategy for the transition to DVB-T2. Specifically, she oversees the communication activities of Digital Broadcasting s.r.o, Progress Digital s.r.o. and the RELAX, REBEL and REBEL 2 Slušnej kanál thematic channels. She also supervises the radio section – Rádio Čas, Rádio Dálnice and Rádio Čas Rock, which are also part of the Pohoda Media Group. She is also involved in the CITRON and Bohemian Metal Rhapsody rock music projects.

15:55 - 16:15

Assistant of Entertainment

We live in a time of ‘on demand’ content without ever being fully aware of this situation. With dozens of channels with hundreds of hours of time shifting, we are unable to grasp this content and effectively offer it to audiences. A time when producers of video content repeat the 17-year-old mistakes of the music industry while forgetting the most important thing – the reason users even switch on the television. And finally, how we deal with this at nangu.TV.

Ladislav Navrátil Ladislav Navrátil

Chief Architect


Ladislav Navrátil

Ladislav Navrátil is the chief architect at nangu.TV, where he is involved in reshaping how people consume television. Ladislav spent almost 10 years creating marketing products and fell in love with mobile devices, leading him to work on projects such as and Among other things, he helped startups in Sillicon Valley design and define their products.

16:20 - 16:40

ERT Digital Services

It will be a short presentation regarding the ERT Digital Services

Yiannis Vougiouklakis Yiannis Vougiouklakis

New Media General Director


Yiannis Vougiouklakis

Head of Technology and Product Development and Internet Responsible for the complete delivery of the ERT’s online platform, which includes a complete infrastructure refresh, site data centers, streamelining the platforms operational processes and developing a number of procedures in order to support corporation-wide digital archive & file-based, digital WebTV production media workflows, Smart and Hybrid services