The Director of Internet Activities of the Prima TV group will explain the reasons and intentions behind Prima’s introduction of a new interface for its HbbTV hybrid app and the changes to the videoarchive at the iPrima portal; he will also summarise the lessons learned by Prima and show early audience feedback.
Daniel Grunt graduated from the Faculty of Economics of the Czech University of Life Science Prague and he received an MBA from UNYP. Previously, he has worked, as the Product and Marketing Director of Centrum.cz, a Multimedia Business Manager at Nokia and as the Director of Internet at TV Nova. Before joining FTV Prima, he worked at Sanoma Media Prague as the Director of New Media. In his current position as the Director PRIMA ON-LINE he is responsible for all activities related to new media, such as online and mobile strategies and website development, etc.