Hybrid TVs no longer have to be just a platform for TV formats originating on the internet: this February, Prima TV managed to sell the first two spot campaigns through HbbTV. Petr Hatlapatka will explain the mechanisms Prima used, how the campaign worked and what are the results.
Petr Hatlapatka is responsible for sales of online products including HbbTV of Media-Club company, which – among other activities – exclusively represents FTV Prima. Since 2015, he has implemented dozens of campaigns for different clients and cooperated on the development of several HbbTV applications. In the end of 2016, he finished the initial phase of the deployment of HbbTV format – Red Button, Switch-in, HbbTV Synchro, Video ads, Banners in applications. The second phase is expected to be done in 2017. He dedicates his free time to the family as they usually go to mountains – whether on bike, snowboard, cross-country or ski.