Full-format channels mostly use HbbTV as an archive and to experiment with ad formats. But almost no one actively works with HbbTV content. Specialty channels should be the most creative actors in this area. HbbTV can include live streams, interactive services and much more. PARK TV and several specific examples that may be inspiring.
In the 90s, Marcel was the CEO of Kabel Plus, Východné Slovensko, a.s., the operator of a cable TV network that was later sold to UPC. In those years, the company launched several services that were unique at the time, such as phone calls within the network, ordering books from a library, ordering programme channels from home and more. Later he became an entrepreneur and a deputy CEO of TV JOJ while it was moving from Košice to Bratislava. In 2003, he became deputy CEO of Slovak TV where he was among other things in charge of the largest TV restructuring in Central Europe. Having left this position, he worked as a new media and crisis management consultant. In recent years, he also operated the OTT TV MeToo internet TV. At the end of last year, he launched the new channel PARK TV.