THE FUTURE OF ENTERTAINMENT FOR THE NEXT 1 BILLION PEOPLE

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iflix was created for the rapidly growing, emerging middle-class population and their increasing demand for entertainment content. We set out to address a certain set of conditions, which tend to exist universally across emerging markets – prevalence of piracy, inconsistent infrastructure, inconsistent quality and distribution of internet connectivity, expensive and limited mobile data, low paid television penetration, low credit-card penetration and a lack of familiarity with online payment options – through technology and commercial partnerships.

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