Maximizing the Value of Content Across All Platforms

Přednáška

Just about all aspects of the OTT industry are being massively restructured. Rapid changes in technology, user-behavior and business models have created a gap between how consumers want to experience and pay for entertainment and media and how companies produce and distribute their offerings. How can we reach our audience and keep them coming back for more? This is a question facing many broadcasters and content providers in an increasingly competitive online video market. The answer lies in building an understanding of who the audience is, how they behave and what they value… and translating that information into VOD products. In this presentation, Martijn will share his experience and talk about how you can maximize the value of content across a variety of platform.

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