Just about all aspects of the OTT industry are being massively restructured. Rapid changes in technology, user-behavior and business models have created a gap between how consumers want to experience and pay for entertainment and media and how companies produce and distribute their offerings. How can we reach our audience and keep them coming back for more? This is a question facing many broadcasters and content providers in an increasingly competitive online video market. The answer lies in building an understanding of who the audience is, how they behave and what they value… and translating that information into VOD products. In this presentation, Martijn will share his experience and talk about how you can maximize the value of content across a variety of platform.
Martijn Van Horssen is the CEO and founder of 24i Media, a leading provider of multi-screen TV apps. Together with his friend and companion Hans Disch, Martijn founded 24i Media in 2009 and since then has led the company as CEO.
Rewarded with Deloitte's Fast 50 Rising Star as an innovative and disruptive media technology start-up, 24i has grown into a thought and market leader in engineering TV apps on all devices, screens and platforms - from set top boxes and SmartTVs to gaming consoles and mobile devices.
24i creates and maintains state-of-the-art TV apps for leading TV channels and operators, like RTL, FOX and KPN, in Europe and abroad. A frequent speaker at numerous industry conferences, Martijn is a recognised thought-leader and innovator who is credited with numerous technological breakthroughs in OTT, including development of the first 4K on-demand and live streaming apps for Smart TVs for RTL Videoland and Televisa.