Do Czech viewers know what HbbTV is and what it provides? What services do they generally expect from HbbTV? Is HbbTV the technology of the future? How is measuring conducted in the Czech people meter project and how do its results stand within the overall delayed viewing ratings on TV? Numbers from Nielsen Admosphere research show not only the reality of the current state of the audience's awareness of the possibilities and use of HbbTV, but also their plans, for example, in connection with the transition to the new DVB-T2 terrestrial television standard.