How do the RELAX and REBEL thematic TV stations apply the possibility of using HbbTV advertising campaigns? Does the HbbTV application with the possibilities of an archive, OTT, a program guide and other entertainment services make any sense for thematic stations? How are small stations considering the move to the DVB-T2/HEVC standard? Does it make sense for thematic channels at a time of online streaming and social media? How do we see the future and position of thematic channels on the television market after full transition to DVB-T2?
Nikola Pařízková is the executive director of the TV stations Relax, Rebel and Rebel 2 Slušnej kanál and INFO TV Brno a Jižní Morava. She graduated from the Institute of Communication Studies and Journalism of Charles University and the Department of International Political Economics at the Universidade Federal in Rio de Janeiro, Brazil, where she remains active in academia. She started working in media in 2013 when she joined the media group of her father, Radim Pařížek. Since 2016, she has been in charge of management of the television sector, which currently consists of three nationwide television channels. In addition to the operation and strategic development of these stations, she is responsible for the new INFO TV Brno a Jižní Morava project, which aims to create community regional media and to connect the TV and radio platform in cooperation with the Dálnice radio station.
She studied the history of anthropology in the Department of General Anthropology of the Faculty of Humanities at Charles University in Prague. However, she is involved in this field only in her spare time. She has worked in PR and marketing for ten years. For five years she has headed the PR and marketing department of the Pohoda Media Group of entrepreneur and visionary Radim Pařížek. She actively participated in the media campaign for the first wave of digital terrestrial broadcasting in the DVB-T standard, the so-called first wave of digitisation, and is actively working on an internal PR strategy for the transition to DVB-T2. Specifically, she oversees the communication activities of Digital Broadcasting s.r.o, Progress Digital s.r.o. and the RELAX, REBEL and REBEL 2 Slušnej kanál thematic channels. She also supervises the radio section – Rádio Čas, Rádio Dálnice and Rádio Čas Rock, which are also part of the Pohoda Media Group. She is also involved in the CITRON and Bohemian Metal Rhapsody rock music projects.