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  • Petr Koubský

    He graduated from VŠCHT in Prague. He worked as a programmer; in 1990 – 2007, he was expert journalist focused on IT. He managed the Softwarové noviny and Inside magazines. Since 2008, he has been active as freelance analyst and consultant. He provides external lectures at the Department of Information Technologies at the Prague University of Economics. His professional interests include sociology and economy of informatics, safety and mobile technologies.


  • Steve Allison

    Steven Allison is the Worldwide Evangelist for Adobe’s Media and Ad Solutions business unit. The role includes working directly with international programmers and operators in their local markets to help them evaluate and select Adobe Primetime as their delivery platform for OTT delivery services and digital advertising strategy. Steve has spent many years helping customers deliver high quality, monetisable video – live or VoD. Working with broadcasters such as the BBC, NHK, RTL, M6, Virgin Media and Ch4, Steve helps educate, train and architect video and ad delivery strategies.

    Senior Manager, Evangelism


  • David Duroň

    David Duron has many years of experience with top management positions at the telecommunications and Internet companies in the Czech Republic and also abroad. In October 2013, he started working in the O2 Czech Republic as the director of marketing for the household segment. Since February 2016, he has been the director of O2TV as he has also become responsible for the team of O2 TV Sport. Before joining the O2 Czech Republic, he worked 6 years at Vodafone in the role of marketing director for the segment business clients. He joined Vodafone from the position of CEO of and In the years 2003 - 2004, he led the marketing department of Czech Telecom, where he was responsible for launching services like Internet Express, the portal or a new voice tariffs structure.

    David has a wonderful wife and two fantastic kids, he likes to run and is involved in charitable activities in Equatorial Africa - specifically in Ghana. In the Czech Republic, he cooperates with the endowment fund called "Dar sluchu”. He graduated from the University of Economics in Prague, where he now lectures in the course "Strategic Marketing".

    Pay TV professional / enthusiast & Visiting Professor at Faculty of Business Administration at VŠE Prague

  • Hana Friedlaenderová

    Hana vystudovala Matematicko-fyzikální fakultu Univerzity Karlovy. V roce 1994 nastoupila do společnosti MEDIAN, kde měla na starosti MEDIA PROJEKT, největší mediální výzkum v těchto letech. Od roku 1996 pracovala jako vedoucí oddělení Mediálních výzkumů. Spolu s doc. Milanem Tučkem CSc. vydala několik publikací z oblasti životního stylu české populace: Češi na  prahu nového tisíciletí (Slon, 2000), Evropa na prahu sjednocení (MEDIAN, KMR 2001), Jak se máte Slováci, ako sa máťe Česi? (Praha, MEDIAN 2003). V roce 2006 nastoupila do společnosti tehdy MEDIARESEARCH (nyní Nielsen Admosphere). V současné době pracuje v sekci obchodní, jako Research and Insights Manager.

    Senior Research Manager

    Nielsen Admosphere

  • Lars Friedrichs

    Lars Friedrichs works for TeraVolt which has developed SmartPages one oft he most popular HbbTV Microsite frameworks. Before he joined TeraVolt in 2015, Lars worked 11 years for ProSiebenSat.1 one of Germany’s largest braoadcasters and was responsible for all HbbTV and Teletext activities.

    Director at TeraVolt


  • Petr Hatlapatka

    Petr Hatlapatka is responsible for sales of online products including HbbTV of Media-Club company, which – among other activities – exclusively represents FTV Prima. Since 2015, he has implemented dozens of campaigns for different clients and cooperated on the development of several HbbTV applications. In the end of 2016, he finished the initial phase of the deployment of HbbTV format – Red Button, Switch-in, HbbTV Synchro, Video ads, Banners in applications. The second phase is expected to be done in 2017. He dedicates his free time to the family as they usually go to mountains – whether on bike, snowboard, cross-country or ski.

    Leader of online sales

    FTV Prima

  • Denisa Kollárová

    Vede v České televizi marketing, zkušenosti sbírala nejen v TV Prima (trio COOL, Love a ZOOM). Spolu se svým teamem se stará o to, aby se informace o pořadech a službách České televize šířily nejen lineárním vysíláním, o vzhled jednotlivých TV kanálů a spoustu dalšího. Baví ji technologie, design a moderní umění, pěstování ovozel a kočky.

    Ředitelka marketingu

    Česká televize

  • Miloš Lokajíček

    Miloš se věnuje projektovému řízení a „delivery pozicím“ více jak 8 let. Získal inženýrský titul na VŠE v Praze. Miloš se věnuje novým technologiím, startupům a ve volných chvílích základnímu výzkumu. Je členem Advisory boardu Prague startup centra. Ke společnosti Suitest se připojil na podzim roku 2016 a aktuálně je zodpovědný za business development a strategické partnerství.

    Delivery Manager


  • Peter Matal

    Peter is intermittently engaged in the television environment since 2000. From the development of online application in TV Markíza, he has eventually moved over to television technology in RTVS, specifically in the Department of strategic development and media systems. This department is responsible for development and implementation of new technologies while ensuring the daily operation of the television production chain. Whenever there is a possibility, he gladly participates in various technically specialized events such as the global competition in data journalism organized by the Global Editors Network, where the RTVS team ended up on the third place in 2016. In his spare time, he enjoys sports and actively cooperates with the civic association OZ ChaChaland that has been organizing a summer television cam for more than 25 years.

  • Petr Mazanec

    Petr Mazanec is head of development of applications for smart TV sets at Mautilus, s.r.o. that, since 2011, has prepared dozens of television applications for customers from all over the world, for infinite number of models of TV sets and set-top boxes from all important manufacturers: Samsung, LG, Philips, Panasonic, Sony, Toshiba or VESTEL. An overwhelming majority of the implemented projects consists of OTT applications, often interconnected with mobile phones and tablets. When Peter is not in his office, he plays tennis or travels with his family across the countries of former Yugoslavia or the USSR. He has neither computer nor TV set at home.



  • Zdenko Ryšavý

    Zdenko is the director of the technology centre where he is responsible for the broadcasting as well as non-broadcasting technology, its selection, purchase, and implementation. He also manages the tangible assets of the company, ensures the operation of the whole television centre and the service of selected technical equipment including mobile TV technology. Among the most important things, he is currently engaged in, can be considered disaster recovery and IT security.


    TV Markíza

  • Stefan Schneiders

    Stefan Schneiders is leading the Sales and Marketing department at Institut für Rundfunktechnik (IRT) since September 2013. He has more than 20 years of experience in telecommunications and media industry. Over the past two decades he has been involved as senior expert in the development of industry innovations such as Mobile TV, Mobile Payment, Information Security and Biometrics.

    Prior to his current position, Stefan was responsible for Mobile TV & Video solutions at Nokia Siemens Networks and Business Development for Mobile TV & Advertising at Siemens Networks. Other positions at Siemens included acting as COO for the international consortium PayCircle and supporting the Open Mobile Alliances M-Commerce Working Group as Vice Chairman. He started his management career at Siemens acting as Head of Business Development for Information Security. 

    Stefan studied Computer Science at the University of the German Army (Bundeswehr) in Neubiberg near Munich.

    General Manager Sales and Marketing

    Institut für Rundfunktechnik

  • Pawel Tutka

    Pawel Tutka actively participates in the development of the HbbTV and Smart TV market in Poland. He initiated in Poland the development of the hybrid TV in the HbbTV standard, starting first tests of HbbTV in 2012, in cooperation with TVP and TVN television companies. He has participated in the development of several dozen HbbTV application. He is a consultant on numerous projects that are based on HbbTV. Currently in company, Pawel focuses on the creation and development interactive TV advertising based on HbbTV.

  • Josef Uher

    As the technical director of the Nova Group, Josef Uher is responsible for the development of the technologies that ensure the production and broadcasting of TV program and its linking to other Internet activities. Besides that, his responsibility includes also organizing the purchase and implementation of the mentioned technologies and its service support. He also contributes to the strategy of transition from analogue to digital broadcasting in the digital networks and the implementation of HD quality broadcasting. He is a graduate of the Czech Technical University in Prague and he has been working for TV Nova since 1995.

  • Jan Zeman

    Jan Zeman graduated in film and television journalism. He has been working in the Czech Television since 1988 where he ensures the operation of teletext and HbbTV broadcasting on following TV channels: CT1, CT2, CT24 and CT sport. In his free time, he plays tennis in the summer and snowboards in the winter.

    Director of HbbTV

    Česká televize